We ran the offline PR launch campaigns for Diadermine No. 110, which was dedicated to this 110^th anniversary of the Henkel Group brand. We used the concept “110 Drops of Love” in a three-month campaign focused on Valentine’s Day. We introduced the product to beauty editors, wrote TV advertorial scenarios, and generated and managed content. And the icing on the cake: the celebration of the brand’s 110^th anniversary in Turkey with a rise in market share above expectations!